Making the Movie

9Apr/140

Your Wednesday Links: The Real Box Office Figures

Screen Shot 2014-04-08 at 9.11.27 AMMost of these links come from the @makingthemovie Twitter stream. If you'd like to see them as they come, follow us on Twitter.

Deadline data on how much profit blockbuster films ACTUALLY make - In honor of the NCAA Basketball Tourney, Deadline ran a mock bracket between 2013 blockbusters. The data they used is closer to what studios see, and a rare peek into more realistic profitability numbers than the "dumb" box office numbers that news outlets put out each week. I really wish there was a lot more reporting around these numbers, not just silly brackets.

What these numbers do omit is a discussion of the risk and how it is distributed across a studio's slate. Disney had an unexpectedly big hit with Frozen, but they also had some recent celebrated misses with Lone Ranger and John Carter. (Or were they misses? My guess is those movies made back quite a bit of the upfront losses in ancillary revenue. Can't know without seeing the numbers...)

BuzzFeed: How many bad movies have you seen? - A far-from-comprehensive but still broadly inclusive list of cult crappy cinema.

538 crunches the numbers on female characters in Hollywood films - Far-from-rigorous but still interesting way to point out Hollywood's double-standard. Indies who are passionate about this topic should be making female-centric films and looking to capture the money that is being left on the table.

Cinescopophilia: The Amazingly Tiny one-cam Camera That Shot Scarlett Johansson in Under the Skin - Also related to that film, Seth Madej's essay "Scarlett Johansson's Boob Problem"

Kottke.org: Photos taken on the set of 2001: A Space Odyssey

Marlon Brando / Don Corleone before and after photo. - One of the great movie makeups.

Digital Rebellion: CinePlay aims to be alternative to QuickTime Pro

Film Comment Interview: Longtime Scorsese collaborator, editor Thelma Schoonmaker

YOUR WEEKLY WISDOM:
Don't be afraid to test your films with tough critics. Don't be afraid to make changes that you believe will improve the film, even if other people suggest them.

3Apr/140

All About Movie Test Screenings (with Free Questionnaire Download!)

Movie theater by Bonita Sarita, on Flickr

Billy Wilder on audiences: "Individually, they're idiots. Collectively, they're a genius."

I'm not sure when Hollywood began running test screenings, but I know it goes way back. In 1942, two preview screenings of The Magnificent Ambersons (written and directed by Orson Welles) went over like wet blankets and RKO, the studio, lopped 40 minutes off and re-shot the ending. Likewise, the recent World War Z had a third act that tested poorly and was completely re-written and re-shot. One might conclude not much has changed.

Criticisms aside, there is a scientific method to modern test screenings, which are more often aimed at figuring out how to market the film than how to re-edit it. The two main companies that make a business of running audience-recruitment screenings -- and make no mistake, sample quality is more important than sample size -- are NRG (a division of Nielsen, expensive) and MPG (geared toward indies).

What is the standard format for a test screening?

Rent a theater, show an audience a cut, have them fill out a questionnaire.

Depending on what you want to test, you gather an appropriate audience. If you want to see how the movie plays among suburban soccer moms, you need to get out to the soccer fields and offer free orange wedges.

You can get good and useful opinions from friends and family, but it is hard to know how much bias they bring. You definitely know they bring bias. Sometimes, they over-compensate by hating on your movie much more than the general public. This is a very real phenomenon. The screening companies even try to screen out anyone who works in the film industry. (Although the recruiters they employ don't try too hard, since they are paid based on who shows up to the screenings.)

Any way, I hope you don't need a lot of convincing to imagine that the best test screening audience is one that A) Doesn't know the filmmakers; B) is not a wanna-be filmmaker; C) approximates more or less the type of audience that the actual marketing for the film will pull in.

That last reason is why you'll see screenings advertised as "GENRE starring ACTOR A and ACTOR B about BASIC PLOT DESCRIPTION" -- e.g. A thriller starring Arnold Schwartzenegger and Zach Galifinakis about a father and son trapped in an avalanche.

Free Questionnaire Template

While the screening companies are tight-lipped about their methodology, I've come across a sample questionnaire that looks very similar to ones I've seen at screenings.

- .docx version
- Google Docs

You will have to customize it, obviously, to your film and what you'd like to know. John August's favorite test screening question is, "Given a pair of magical scissors, is there anything you’d snip out?"

What are the top two boxes?

The top two boxes are the two "Yes" answers to "Would you recommend this movie to your friends?" I have heard that the rule of thumb is that movie is ready to release when it scores 80 or more on the top two boxes, meaning 80%+ of the audience would recommend it. Word of mouth is still the holy grail for movie marketing.

If your film doesn't manage to score what you wanted with your target audience, then maybe it's time to rethink the film -- or the target audience.

What are the limits of audience testing?

"What is wrong with audience research? It doesn't work. If it worked, there would be no flops." - David Mamet

Audience testing is a guide, but the ultimate artistic decisions to hear or ignore it will determine whether it mauls a masterpiece (as in the supposed case of Magnificent Ambersons) or whether it rescues a turkey (as in the supposed case of World War Z).

Happy screenings!

'Movie theater' image Creative Commons Attribution-Noncommercial-Share Alike 2.0 Generic License  by  Bonita Sarita 

20Mar/140

Fully-Conscious Filmmaking: An Interview with Ethan Shaftel

Ethan Shaftel is director, writer and editor who has worked with artists like Beyoncé and John Legend. He also makes visually-arresting, mind-bending science fiction films, the latest of which is the short "Flesh Computer". Check out the trailer:

I had a chance to speak with Ethan via email about how he pulled off the complex digital and practical effects you see above. Filmmaker Ethan ShaftelHe also talked about recruiting top talent on a low budget and, oh yeah, the philosophy of consciousness. Lots of great info for fellow filmmakers. Enjoy...

* * *

Making the Movie: Where did the idea for "Flesh Computer" come from?

Ethan Shaftel: I had been mulling over two very different concepts for quite some time before I connected them and realized I had the makings for a really cool short.

There was a time when I had fruit flies living in all my potted plants. Since I work at home, I would kill literally dozens of flies every day just by clapping them with my hands and casually brushing their carcasses into the trash. They are so small it didn't even seem gross, I wasn't even aware of "blood and guts" spilling out onto my hands. I couldn't feel their bodies being destroyed. And at some point I realized that my actions would be horrific if the flies were even just a little bit bigger -- if they were puppies, or even small birds, crushing one in my hands would be absolutely disgusting and upsetting.

And the reaction of the creature itself -- the wriggling, the frightened cries, the accelerated heartbeat and struggle to escape -- would make it very clear that it's own death is not something it regards ambivalently. And this is regardless of the mechanism that controls those reactions -- as consciousness is not a given even if the creature flees pain and is driven to survive. The question of how much awareness the fly might have of it's own destruction leads one to think about the fly’s awareness of it's own existence. Which is the connection with the next idea that lead to the short as a whole...

Ethan Shaftel on the set of Flesh ComputerI have long pondered the relationship we have with our electronic belongings, imagining a future where one would care about the welfare of your computer in a much more visceral way, as someone might view the safety of her pet or even her child. So I imagined a parent figure who cares for a computer that is as helpless and alive as a small child or an animal.

Again, the logical next thought is about the awareness or consciousness of the computer itself. The main connection between both these stories is not so much the quality of the consciousness of the various creatures, but just the vast power differential that exists between different pairs of beings: the fly exists as an unimaginably tiny and insignificant thing to the man who carelessly swats it. To a lesser extent, that differential is also found in the various pairs of Owner/Pet, or Parent/Child. The greater of the pair understands the lesser completely, while simultaneously assuming that the lesser has no sense of the richness of existence. Other relationships with power differences presented as contrasts in "Flesh Computer" include the Bully vs the Victim, the Child vs. the Toy, and even the Conscious (in the sense of being awake) vs. the Unconscious -- the person who is simply asleep, and thus unaware and defenseless.

Ultimately "Flesh Computer" is about the concept that everything has a point of view, and in some way everything is conscious. And since that question is so big and so scary and could lead us in so many directions, I decided that the best way to tie together the story of a computer and its caretaker with the story of a fly's death was to get a sense of the "state of the art" in the philosophy of consciousness by weaving in an interview with a philosopher working on the cutting edge.

How long was pre-production vs. the shoot vs. post-production?

Pre-production -- including writing the script from a set of loose notes -- took three months. Production was four days, not counting a couple pickup shots a little later. Post was spread over nine months. Of course, when there is considerable CG work, the distinction between post and production is less clear. The plates for the fly sequence were shot in less than half a day, but that animation work took several months.

What were the challenges in each of these chapters of the process?

(more…)

4Mar/140

Shoot Something Every Two Weeks: A Conversation with Phil Hughes and Jenn Daugherty

Indie Filmmakers Phil Hughes and Jenn DaughertyI recently got a strong pitch for a very indie film in my inbox: Sweet Nothings, written by and starring Jennifer Daughtery and directed by Phillip Hughes.

It's a musical comedy about an aspiring chef and an aspiring musician who -- and I'm just guessing here -- fall in love. As their kickstarter puts it: MUSIC + FOOD + LOVE = AWESOME.

I spoke with Jenn and Phil via email about the project and their can-do philosophy of movie making. Read on for some great tips on script development, SAG contracts and social media marketing for filmmakers...

Making the Movie: How did the idea for the story of Sweet Nothings arise?

Jenn & Phil: We were shooting a short for USC that starred Jenn and Jason Witter1535724_277406422412561_1379230980_n (one of our long time collaborators) as these two sweet, awkward people who had this connection that you never saw in the script and we wanted to see more of them so they became he basis of the Gwen and Jack characters. Jenn really wanted to do a practical musical that was totally original and not a rehash of pop songs. She was obsessed with capturing that moment when you actually try and pursue your dreams.

What got you interested in filmmaking? How did you wind up at this place of trying to raise $50,000 for a film?

Wow. That's a mammoth question. We've both been connected to the arts since we were kids, but Jenn was the performer and Phil was the visual arts guy. We were both obsessed with movies, though Jenn was sheltered and only watched wholesome entertainment. Phil, on the other hand, had a weird dad that let him watch whatever crazy horror and sci-fi he was watching. It warped him in so many interesting ways.

The basis has always been Jenn writes and performs and Phil directs. We've been making work together for nine years and had always been experts out of making something from nothing, but sometimes that mentality can leave your project falling short of your ambition. So, we took a hard look at the script and applied our experience to what we thought we could make this particular movie right and that's our number. Phil thinks people blow so much money on films that he is always quite conservative in filmmaking. But when Jenn finished this script, he knew they could make this on an indie budget. At this level the script HAS to be gold or you're wasting your time and we thought the script was gold.

1512576_277406432412560_1363503480_nCan you talk about your process for honing the script?

Jenn goes through a draft and then Phil will give notes on it and we did several readings with specific actors to workshop certain characters and then we did a small reading with five people and finally graduated to a full reading. We will spitball ideas and come up with jokes and then Jenn makes it all work. She's the funny one. Phil is good with structure and grounding the characters.

One of the things your fellow filmmakers would be interested in how you are structuring your crowdfunding campaign. How did you decide on the levels and rewards? How are you getting the word out? (more…)

28Feb/140

Your Weekend Viewing: Timeholes

Also, if you're in the U.S. and looking to get an edge on Oscar voting, 3 of the 5 Documentary nominees are on Netflix streaming and one, 20 Feet from Stardom, is currently a $.99 rental on Amazon.

I can heartily recommend both The Act of Killing and 20 Feet from Stardom.

The foreign film nominees are harder to see, but frontrunners The Great Beauty and The Hunt are at least $4.99 rentals on Amazon and also available on iTunes in selected territories.

26Feb/140

Your Wednesday Links: Wrap on Ramis

Most of these links come from the @makingthemovie Twitter stream. If you'd like to see them as they come, follow us on Twitter.

RIP Harold Ramis - As @NotoriousJLD pointed out: "In an 8-year span beginning at age 34, Harold Ramis created Animal House, Meatballs, Caddyshack, Stripes, Ghostbusters and Back to School."

Filmmaker Mag: Making a film is like having a child. - The responsibilities continue after birth...

Tim Berners Lee in WaPo, Josh Gans in Digitopoly - Some different perspectives on the recent Comcast/Netflix blow to net neutrality.

Q. Will this Comcast/Netflix deal harm indie filmmakers? A. Time will tell. Not a very conclusive answer, but accurate.

Q. Why did it happen? A. Looks to me like Netflix read the tea leaves, found net neutrality was going to die a slow death and decided to get a lock in an early sweetheart deal. In return, Comcast has bought out one of the biggest opponents to the merger with Time/Warner Cable. Welcome to the brave new world of pay-for-cable-play.

Movie Morlocks: Jean Renoir’s Less Grand Illusion

Daily Beast: An Oscar Voter Spills Secrets on Woodygate, Wolfgate, and Awards Scandals

Vanity Fair: The Most In-Demand Composer in Hollywood Shares Stories About His Latest Collaborators

John August: Scanning scripts on your iPhone with Weekend Read + Prizmo

Steven Soderbergh on Joseph Von Sternberg

SlashFilm: Watch Extensive ‘A Field in England’ Making-Of Footage

YOUR WEEKLY WISDOM:
A new goal for myself: make more eye contact with performers and less with screen/paper. #recording
-Audio Craftsman @RandyCoppinger

OLD POSTS UPDATED:
Only Connect: An Interview with Juan Carlos Pineiro Escoriaza - The trailer for his Kickstarter success, Know How, a musical by and starring foster care youth, is now online.
Everything You Wanted To Know About Reel Breaks - Added more information on reel length standards and rules for where to split reels.

25Feb/140

Movie Reviews: Philomena and Nebraska

philomena-posterPhilomena

I generally liked this movie, especially the winning central performances from Steve Coogan and Judy Dench. I feel like the final payoff -- where Dench's character learns what has happened to her son, could have been far more dramatically powerful. Likewise, Coogan's character's confrontation with the "evil" nun.

The movie tries to have its cake and eat it too on the subject of religion. For those who are believers, Dench's character embodies the "simple faith" that is true to the church. For nonbelievers, Coogan's character represents the incredulity at the sheer ignorance of such people.

I feel like Coogan (as co-screenwriter, with Jeff Pope) cops out gives the believers the "win" in the end of the story. But that could be my own pre-conceived notions that I bring to the story. Or it could just be faithfulness to the true story on which Philomena was based.

In any case, it's nice to see a quality "small" movie get big nomination recognition -- even if it's not the small movie I would have liked.

Nebraska

I guess this movie has divided people. Some feel it is looking down on the simple folk of the Midwest. Some feel it's a loving satire. I guess I would fall in the former camp. If this film was not in the black and white tones of a *serious movie* I doubt anyone would be giving it a second thought. The cinematography is very good and Bruce Dern is very good (although I recently spoke to an 80-year-old woman who did not find his dementia credible).

But the script by Bob Nelson and the directing by Alexander Payne never modulates out of a medium funny mode. I was smirking or frowning, never laughing or crying. Part of this is that, although the characters are mostly believable, the filmmakers can't resist broad comedic touches like having two buffoonish cousins "disguise" themselves in ski masks.

I prefer any of Payne's previous films, even the much-maligned About Schmidt, which at least has an elderly male protagonist who is a hoot to watch and which excavates deeper mines of both pathos and Horatian satire.

Filed under: Reviews No Comments
12Feb/140

Your Wednesday Links: LEGO My Oscar Edition

Most of these links come from the @makingthemovie Twitter stream. If you'd like to see them as they come, follow us on Twitter.

Fast to Create: Devo frontman and Lego Movie composer Mark Mothersbaugh on being a great collaborator

Film School Rejects: Could the 2014 Academy Awards Ceremony Be the Most Controversial Ever? - The author has a broad definition of controversy, but still a nice preview of the horse race.

Mean Melin on the Wilt Chamberlain movie Jayhawkers - Made by lots of the folks I worked with on Bunker Hill. Here's a link to the premiere info from @StephenDeaver.

Movie Morlocks: Divorce American Style - Nice essay on the peculiar subgenre of screwball re-marriage comedies

Hollywood Reporter: 'Dallas Buyers Club,' 'Wolf of Wall Street' Writers Reveal Their Writing Process, Biggest Challenges

EOSHD: Which 4K camera for the masses? GH4 vs Blackmagic Production Camera

Tessman fisks the Final Draft Scriptnotes interview

Typeset in the Future: Stanley Kubrick's 2001 font choices - Everything you wanted to know and probably more about the fonts used in the film. Kubrick was well-known for being a font obsessive and it shows in his films and his film fans.

Stay, little Valentine - Matt Zoller Seitz on Phillip Seymour Hoffman

YOUR WEEKLY WISDOM:
“Sometimes I’m working on a film and someone will ask me if I’m having fun. And I’m tempted to tell them the truth: No, absolutely not. Having no fun here at all. You know what’s going to be fun? When it’s done, and I’ve done a fuckin’ good job, and I know people are getting something out of that. I’ll have a lot of fun then. A ton of it.” - Phillip Seymour Hoffman

OLD POSTS UPDATED:
List of Film Collaboration Websites - added hitREC0RD
Sound Equipment for Indies - added the Zoom H4n and H6 recorders

Filed under: Links No Comments
10Feb/140

Avid Error of the Day: No master clips or subclips were selected or found. Export was aborted.

When I encounter an odd error message and its solution, I make a note. This is one of those notes. I want solutions to turn up better in searches for other Avid users (and myself). As with all error posts on the site, the casual reader can just skip ahead to other less-technical content.

Trying to export a Tab-Delmited .txt file of a bin full of subclips as I've done many times, I got this error:

Screen Shot 2014-02-13 at 3.32.40 PM

"No master clips or subclips were selected or found. Export was aborted."

The fix was simple. I closed the bin and re-opened it. Then I tried File > Export... once more and it worked.

I don't know what I did to produce the error, but I know it wasn't caused by having clips selected or by doing anything unusual with my Set Bin Display... settings.

Work for Avid? Know more about what's going on? Know a better solution? Leave a comment below.

Filed under: Avid, error No Comments
15Jan/140

Your Wednesday Links: Guns in Theaters Edition

Most of these links come from the @makingthemovie Twitter stream. If you'd like to see them as they come, follow us on Twitter.

FilmDrunk: Follow-up: The Man Who Killed Another Man For Texting During Previews Before Lone Survivor - This is a sad story. Surprised it is not getting more attention given that other "violence and the media" stories saturate the news.

LATimes: Richard Linklater's 12-year project Boyhood to premiere at Sundance - Super excited about this film. What an epic project!

BuzzFeed: 25 Things You Didn't Know About Fight Club - Well, I knew some of them.

Forbes: Negotiating Dynamic Changes Between Netflix and the Studios - You heard it here first, of course.

No Film School: How to Set a Living Room on Fire with VFX in 4K

The Dissolve: The Simpsons pay an inspired tribute to Hayao Miyazaki

Top Rated Films by Location They Were Shot - Created by a Reddit user using IMDb data

Martin Scorsese's open letter to his daughter about the future of cinema

YOUR WEEKLY WISDOM:
"Bored by the scene you're writing? Cut away. Maybe cut the whole scene. Get out of there, man." -@jonspaihts

OLD POSTS UPDATED
Free Film Leader Download - made some changes to the files, now improved for v2