This is a unique hybrid style of animation that hearkens back the tear-away method that was used before the invention of the cel. It’s also uniquely-suited the subject: free-running a.k.a. parkour.

The brief was to create a visual reaction inspired by a chosen sub-culture, in this case, Parkour. Parkour is an urban ‘free-running’ discipline, originated from France. Its aim is for its traceur to overcome obstacles within the path, by adapting physical movement to traverse the urban environment, using physical abilities like jumping and climbing. The intention of this animation is to capture the movement and physical beauty of the traceur while traversing through the environment. This viral is aimed to create an awareness for parkour as an artform, rather than a sport. Credits to Noel Lee for filming and editing, and lecturer Kevin Barrios for the inspiration.

Serene Teh is a Singapore-based designer and illustrator. It looks like she’s also done a number of commercials for Disney XD in the same style.

More info at Suchablog (if you can read French).