Filmmakers are communicators. But not always in email form. I hope to write about the team behind the 2010 Sundance movie One Too Many Mornings in detail at some time in the future. They have done a lot of exemplary things in the way they promoted and propelled their film and other indies could learn a lot from studying their methods. I’m on their mailing list but I’ve never felt bombarded. Here is an email I just got from them. It’s short and sweet and does the trick:


We just wanted to give a huge thanks for all your unbelievable support in the past couple years. We’ve been happy to share the movie with all of you and have learned so much in the process.

As of yesterday, the movie is now available for streaming on Netflix, on iTunes, and is still up on Hulu (if you like commercials).

If you have a couple minutes it would be amazing if you could tweet or facebook the link, rate the movie, write a cool review, or tell a friend with your mouth. Continuing the conversation in these simple ways would mean so much and give our film a long and beautiful black-and-white life.

DVDs are still very available in our store (this helps us out the most), but really we just want you to SEE the film, and you can do so for free below:

Netflix Link

Hulu Link

We guarantee many more hugs, more thank yous, and more movies in the future.

The One Too Many Mornings team.

Special Thanks to Film Buff, United Talent Agency, and Topspin

Yes, you can tell from the thanks at the end that they have some pros helping them out. But there’s no reason other indies can’t take a missive like this and use it as a model.

The goal: let supporters know they have reached the final phase of distribution.

The ask: for further support in the form of buying DVDs, watching streams and/or spreading the word.

The length: 181 words. All put to great use.

They even abbreviated the links to make them ready to share on Twitter and Facebook (and so they can be tracked by the team to see how often this was done and where). The tone of the writing is conversational, with some little touches like the adjectives “simple” and “black-and-white” great at making the ask seem both easy and specific, respectively.

Nice work. Stay classy, One Too Many Mornings.