Because Alvin and the Chipmunks 2: The Squeakquel is beating Avatar and Princess and the Frog at the box office.

A sad day for cinema. A sad day for America.

Actually, who knows. Maybe somehow in this one they were able to capture the spirit of the original characters I grew up with… oh, what’s that? A 25% on the Tomatometer?

“Will kids eat up this cutely fractious claptrap? Of course they will. They’ll eat up whatever you put in front of them. But that doesn’t make The Squeakquel good for them.” – Owen Glieberman

“Ross Bagdasarian’s enduring characters are a bit tougher to endure in this charmless sequel.” – Michael Rechtshaffen

“It seems as if no professional actors were hired in the making of this motion picture.” – Claudia Puig

The first movie made plenty of money. I guess it’s too much to ask that we overlook the sequel, er, squeakquel and focus on better movies. Honestly people, Hollywood will keep making these movies if that’s what your dollar votes for.

UPDATE: All is right with the world again. Avatar beat Alvin by several million in the Thursday numbers.