25Aug/090
American Moviegoers Can Read!
John August notes the sudden popularity of subtitles:
Somewhat remarkably, the top two movies in America have subtitles. Lots and lots of subtitles.I’d estimate that Inglourious Basterds is less than 50 percent English, with the rest being a mix of German, French and hilariously inadequate Italian, almost all of it subtitled. District 9 uses subtitles for the Prawn, along with Afrikaans, native languages and some difficult-to-understand English.
Two movies is not a trend. But I’m noting these two success stories for the next time I’m told audiences won’t tolerate subtitles.
--johnaugust.com » Subtitled success stories

