Practical Distribution Options for Indie Filmmakers
Matthew Jeppsen and Kendal Miller interview Jerome Courshon and Scott Kirsner.
The discussion ranges over theatrical self-distribution, DVD distribution and festivals. Kirsner's big hobby horse is how to convert buzz into fans and viewers. The key thing is a good website. If you don't have a website that can convert the curious to fans, you may as well be invisible these days. He also thinks a trend will be cable and digital distribution in concurrence with festival release.
Courson thinks, depending on genre, the key art may be what generates the most attention. I'm trying to figure out what the key art will be for Stull, so I found this interesting. He talks about working the press, and building a pedigree for your film so you can convince people it is quality.
Lots more. Give it a listen.

