From the Horse’s Mouth « Making the Movie

20Jan/060

From the Horse’s Mouth

Mark Cuban berates NATO president John Fithian for resisting his day-and-date release strategy with Soderbergh's Bubble:

How sad is it when the President of the National Assoc of Theater Owners doesnt think his members can create a better movie going experience than what we can see in our houses and apartments?

Guess what John, I can whip up a mean steak, but I still like to go to restaurants. Because I enjoy it. I enjoy getting out of the house with family, friends, who ever.

...

But alas no, Mr Fithian. Rather than recognizing this and using the business opportunity that the studios want to present you as a way to make the pie much bigger, and do a deal to get a piece of that pie that you [have] never gotten in the past, and also use the change as a catalyst to correct some of the movie going experience issues your members face and maybe even extract some guarantees in the process (after all , you are eliminating the DVD spend. They might share that with you up front).... you would rather join Jack Valenti in the “oops, did I say that ” Hall of Fame and try to block it all.

--What Business are theaters in? - Blog Maverick