30Dec/050
Sisostupid
Some advertising dude is trying to popularize a new word for movies: sisomo (a blend of SIght, SOund, & MOtion):
When audiences sit down to enjoy the feature Don Juan in 1926, none of them know they are attending the first sisomoment in the world. They may have already seen silent movies with piano accompaniment–-sisomo-lite–-but for the first time, Don Juan integrates music and sound effects with the action on screen.
Next he talks about The Jazz Singer. Brilliant!
Hey, I'd love to write a book about cars, and why they are a great invention, and call it PAVs: The Future on Wheels. If only people would pay me lots of money to call cars Personal Automotive Vehicles:
When people get behind the wheel of Ford's Model A, they don't realize they are driving one of the first PAVs in the world!
SEE ALSO: Language Log finds the word 'sisomo' to be a clunker.

