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IFC’s CSA Shermanesque Strategy

Instead of opening in New York and L.A., they are going straight to heart of Bubbaland:

Starting today, Willmott’s “CSA” will appear in theaters. Unlike most movies, which tend to open on the Coasts and then platform to other markets, the faux documentary will initially play in Charlottesville, N.C., and Memphis, Tenn.

“It’s always typically about New York and L.A., but not with this film,” Willmott explains. “In some ways, they don’t know what this is all about. Because they don’t see Confederate flags every day like the rest of the country, they don’t know that there’s this other country going on out here.”

“CSA” speculates what America would be like if the South had won the Civil War and slavery continued into present-day society.

In my secret heart, I wonder if there is a chance that some racists will not realize this movie is a parody, and champion it.

PREVIOUSLY: CSA MPAA Rating Scoop

About J. Ott

John Ott is a writer, filmmaker and futurist. Follow him on Twitter, Facebook and Google+.