25Jul/050
‘Island’ Sinks
Box Office Guru has an analysis of how The Island became Michael Bay's Ishtar:
The film lacked any major stars known for pulling in paying audiences and the story was not unique and interesting enough to energize moviegoers. Plus, The Island followed a string of hit action films this summer so demand for yet another effects-driven adventure pic was not too high. Reviews were not very positive either. According to studio research, no one group stood out as a dominant audience segment. Males made up 51% of the crowd and 52% were age 25 or older.
Cost to make: $120M. Opening weekend take: $12M. Smirk wiped from Michael Bay's face: priceless.

