If you’re reading this blog, you’re probably in same elite group as me. You see most movie trailers on the internet before you see them in theaters. I prefer it that way. I see enough movies that I get really tired of watching a bad trailer over and over.
The internet trend seems to be like what just happened two days ago at Amazon, who got an exclusive on The Hitchhiker’s Guide to the Galaxy trailer (apparently no longer on Amazon though: wrong hitchhiker trailer).
For the theatrical trend, the Seattle Times has a can’t miss article:
Movie marketers will tell you that the only place where their ads are guaranteed to reach proven moviegoers is not on television or in newspapers, but inside a darkened theater — preferably one where the weekend’s hottest movie is reaching the most pairs of eyes. Woe to the trailer that runs first, when many people are buying their popcorn and Milk Duds. The coveted spot is right before the feature, when the theater is full.
At certain times, such as the lucrative holiday season, studios are under even more pressure to get the right trailers in the right spots before the right movies.
[Via The Movie Marketing Blog]