22Sep/040
Guerilla Marketing Tactics
The Movie Marketing Blog: 'Super Size Me' to Use Guerilla Marketing Tactics in the U.K.
I'll be curious of the outcome. I saw Super Size Me in an uptown New York megaplex whose concession stand sported some of the offending brands. The movie isn't journalistically objective, and it isn't purely opinionated expose. It's high-concept mass entertainment. The regular poster and t.v. ad campaign in the States seemed effective to me. If any movie can be sold like McDonalds, it is this one.
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- Movie Review: A Separation
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